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Blog

25Aug2026

How video game localization opens up new markets and increases revenue

Video game localization is not limited to simply translating text into different languages. This term refers to the complete adaptation of a project to the linguistic and cultural characteristics ... Read more
11Aug2026

What is a packshot and what is its role in brand awareness

Why is it that after watching one ad we can easily remember the brand, while after another we remember only the storyline? The secret is often hidden in the final seconds of the video. It is ... Read more
08Jun2026

What is a storyboard and why is it needed

In video production, a storyboard is often confused with a script or a shooting schedule. However, the definition of a storyboard – as well as its functions – is completely different. A storyboard ... Read more
12May2026

What is the difference between timekeeping, timecode and timing

Like any field, video production has its own terminology, which can be confusing. Many people find it difficult to understand the difference between the seemingly similar concepts of ... Read more
27Apr2026

How to write a song: a beginner’s guide

Writing a song often seems like an impossible task, as if it requires years of musical training to master. In fact, it’s primarily a skill that comes with practice. All great ... Read more
08Apr2026

How to film an interview that keeps viewers watching until the end

Often, even a meaningful conversation between an interviewer and a guest fails to keep viewers’ attention throughout the entire video. The reason for such disinterest is not ... Read more
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