Order a video ad

Creating advertising videos

The main purpose of making commercials is to advertise in videos certain products, services, or companies. Thus, an advertisement video demonstrates the benefits and features of a product or brand. Moreover, a high-quality commercial creates an emotional connection with the target audience and encourages them to take action. An effective video ad helps to increase brand awareness and build trust.

Advertising videos can be divided into the following types:

• Informational. You should order a video for this type of advertising if your company is entering the market, and you need to introduce your product to potential customers.
• Commercial. It is a promotional video that can convey the value of your product and its competitive advantages.
• Image. This type of video is necessary to remind the buyer about your company or to inform them about an important social project in which your brand is involved.
• Educational. The purpose of this video is to teach the viewer how to perform certain actions.
• Social. You should order a commercial of this type when you need to tell and visually highlight a social issue.

Advertising video production is complex and painstaking work. LANET PRODUCTION studio has extensive experience in creating such content. You can use the service of creating a turnkey promotional video or order from us partial support for your project, for example, voice-over or video editing.

We shoot the following advertisement videos:

• advertising of goods and services;
• video presentations;
• product overview;
• advertising for television;
• presentation videos;
• video advertising on the Internet;
• training videos;
• social videos, etc.

Order Video Ads for Instagram, YouTube, TikTok, and Facebook

Also, video ads can be divided according to the platforms on which they are planned to be rotated. For example, commercials for TV, YouTube, Instagram, or TikTok will be different. All of them have different technical and censorship restrictions. Often, it is a different audience, and the approach to video ads shooting for TikTok and television is different.

Instagram video ad is usually quite short and feature a vertical orientation instead of a usual horizontal one. Videos for Instagram most often attract people with their emotions and bright colors. It is due to the fact that it is more difficult to interest a client on social networks than on TV, and it is necessary to convey your message as loudly and effectively as possible in a 5-10 second video because the commercial does not stay longer in the news feed or Stories.

While preparing an Instagram video ad, make sure it looks good with and without sound. After all, when opening Instagram, the user most often perceives the visual, since the resource was originally intended for people to share photos.

Examples of Instagram video ads

The production of TikTok video ads is almost identical to Instagram because the services themselves are very similar. Effective TikTok video ads should be short, concise, but at the same time bright and triggered. One of the visible differences can be called the musical component that prevails in this social network. Therefore, it is a good idea to record music commercials, cover a popular track, use popular trends in advertising, etc.

No matter what, music plays a key role on TikTok. But be careful while choosing an audio track for the video because most of the trending tunes are not allowed for commercial use. Therefore, before adding music, make sure that you do not violate copyright.

Video ads on YouTube do not seem like something unfamiliar to us. It is because YouTube has adopted the classic standards of widescreen TV advertising, and we have seen enough of it since childhood in abundance. The only exception would be that YouTube video ads can afford to use much more explicit imagery and more exotic and ambiguous themes as their setting and plot, all within reason, of course. In short, advertising on YouTube is not as censored as on television, and at the same time it is possible to choose the viewer for whom it will be shown.

While creating a video ad for YouTube, Think with Google, a special business portal with insights, trends, and analytics from Google, advises using storytelling skills, playing with framing and quickly moving the viewer from one point of the plot to another or breaking a long story into a series of videos and adjusting the appropriate «serial» ad display. So, the probability of capturing the attention of the viewer is higher, and the possibility that the viewer will miss the commercial is lower.

Examples of YouTube video ads

Short video ads for Facebook, as well as for other social networks, are very popular. Video makes it easy to make Facebook ads stand out.

Video requirements for Facebook video ads, as well as the video size for Facebook video ads, may differ depending on what goal you want to achieve by running ads. The main thing is that the video for Facebook advertising is not too long, otherwise the user will not have the patience to watch it. A video for Facebook ads with a duration of up to 15 seconds is enough to tell about your company and a unique selling offer for the client. That's why you shouldn't delay getting to the heart of the video because if the video size for Facebook video ads exceeds this limit, the buyer will not know about the benefits of your product.

Choosing to order creating video ads from LANET PRODUCTION, you choose the team of professionals who guarantee to give you a high-quality result. Our experts will help you create a video ad for Instagram, YouTube, TikTok or Facebook, embodying any of your ideas and fully meeting your expectations.

Stages of creating commercials for advertising

Filming a commercial is a complex process that involves the following stages:

1. Strategic planning. To create a promotional video, you need to determine the target audience and message you want to spread.
2. Conceptualization. The team develops a script for the promotional video that aligns with the strategy and goals. Characters, style, locations, etc. are also thought out at this stage.
3. Pre-production preparation. At this stage, all the necessary resources are prepared for the filming of the video.
4. ЗFilming. The next stage is the execution of each scene or frame according to the developed script.
5. Montage and post-production. The video material is edited. Special effects, music, graphics, and other elements that make the commercial better are added to the video.

The cost of shooting video ads is influenced by several factors. In particular, for video advertising, the price depends on the format, duration, complexity, cast, number of days of video production, etc.