Video ad

The production of video ads is a complex and painstaking work, LANET PRODUCTION studio has extensive experience in creating such content. You can use the service of creating a turnkey video ad or order partial support for your project from us, for example, the voice-over of a video ad or video editing.

Video ads come in several types. For example, if your company is just entering the market, and you need to introduce potential customers to your product, then creating an informative promotional video would be an ideal solution for you. In such a video selling commercial, you will convey the value of your product and its advantages in comparison with competitors. If your company has been on the market for a long time, and you want to remind the buyer about yourself or inform about an important social project in which your brand takes part, then you cannot do without an image video ad. These videos are often very emotional and sensitive. Image video ads are needed to bring the buyer closer to the values ​​of your brand and increase their loyalty.

Separately, we can single out educational video ads, the purpose of which, as the name implies, is to teach the viewer to perform certain procedures and actions, and social video ads are designed to tell and visually highlight some social problems.

Video ads can be divided according to the platforms on which they are planned to be rotated. For example, commercials for TV, YouTube, Instagram, or TikTok will be different. All of them have different technical and censorship restrictions. Often, it is a different audience, and the approach to video ads shooting for TikTok and television is different.

Video ad for Instagram

Instagram video ad is usually quite short and feature a vertical orientation instead of a usual horizontal one. Videos for Instagram most often attract people with their emotions and bright colors. It is due to the fact that it is more difficult to interest a client on social networks than on TV, and it is necessary to convey your message as loudly and effectively as possible in a 5-10 second video because the commercial does not stay longer in the news feed or Stories.

While preparing an Instagram video ad, make sure it looks good with and without sound. After all, when opening Instagram, the user most often perceives the visual, since the resource was originally intended for people to share photos.

Examples of Instagram video ads

TikTok video ad

The production of TikTok video ads is almost identical to Instagram because the services themselves are very similar. Effective TikTok video ads should be short, concise, but at the same time bright and triggered. One of the visible differences can be called the musical component that prevails in this social network. Therefore, it is a good idea to record music commercials, cover a popular track, use popular trends in advertising, etc.

No matter what, music plays a key role on TikTok. But be careful while choosing an audio track for the video because most of the trending tunes are not allowed for commercial use. Therefore, before adding music, make sure that you do not violate copyright.

YouTube video ad

Video ads on YouTube do not seem like something unfamiliar to us. It is because YouTube has adopted the classic standards of widescreen TV advertising, and we have seen enough of it since childhood in abundance. The only exception would be that YouTube video ads can afford to use much more explicit imagery and more exotic and ambiguous themes as their setting and plot, all within reason, of course. In short, advertising on YouTube is not as censored as on television, and at the same time it is possible to choose the viewer for whom it will be shown.

While creating a video ad for YouTube, Think with Google, a special business portal with insights, trends, and analytics from Google, advises using storytelling skills, playing with framing and quickly moving the viewer from one point of the plot to another or breaking a long story into a series of videos and adjusting the appropriate «serial» ad display. So, the probability of capturing the attention of the viewer is higher, and the possibility that the viewer will miss the commercial is lower.

Examples of YouTube video ads

Short video ads for Facebook

Short video ads for Facebook, as well as for other social networks, are very popular. Video makes it easy to make Facebook ads stand out.

Video requirements for Facebook video ads, as well as the video size for Facebook video ads, may differ depending on what goal you want to achieve by running ads. The main thing is that the video for Facebook advertising is not too long, otherwise the user will not have the patience to watch it. A video for Facebook ads with a duration of up to 15 seconds is enough to tell about your company and a unique selling offer for the client. That's why you shouldn't delay getting to the heart of the video because if the video size for Facebook video ads exceeds this limit, the buyer will not know about the benefits of your product.

Choosing to order a video ad from LANET PRODUCTION, you choose the team of professionals who guarantee to give you a high-quality result. Our experts will help you create a video ad for Instagram, YouTube, TikTok or Facebook, embodying any of your ideas and fully meeting your expectations.