Order a video ad

Creating advertising videos

The main purpose of making such videos is to advertise in videos certain products, services, or companies. Thus, video content demonstrates the benefits and features of a product or brand. Moreover, a high-quality commercial creates an emotional connection with the target audience and encourages them to take action. An effective video ad helps to increase brand awareness and build trust.

Advertising videos can be divided into the following types:

• Informational. You should order a video for this type of advertising if your company is entering the market, and you need to introduce your product to potential customers.
• Commercial. It is a promotional video that can convey the value of your product and its competitive advantages.
• Image. Video recording of this type of content is necessary to remind the buyer about your company or to inform them about an important social project in which your brand is involved.
• Educational. The purpose of this video is to teach the viewer how to perform certain actions.
• Social. You should order a commercial of this type when you need to tell and visually highlight a social issue.

Production of videos for advertising is complex and painstaking work. LANET PRODUCTION studio has extensive experience in creating such content. You can use the service of creating a turnkey promotional video or order from us partial support for your project, for example, voice-over or video editing.

We shoot the following advertisement videos:

• advertising of goods and services;
• video presentations;
• product overview;
• advertising for television;
• presentation videos;
• video advertising on the Internet;
• training videos;
• social videos, etc.

Stages of creating commercials for advertising

Creating content for advertising is a complex process that involves the following stages:

1. Strategic planning. To create a promotional video, you need to determine the target audience and message you want to spread.
2. Conceptualization. The team develops a script for the commercials that aligns with the strategy and goals. Characters, style, locations, etc. are also thought out at this stage.
3. Pre-production preparation. At this stage, all the necessary resources are prepared for the filming of the video.
4. ЗFilming. The next stage is the execution of each scene or frame according to the developed script.
5. Montage and post-production. The video material is edited. Special effects, music, graphics, and other elements that make the content better are added to the video.

The cost of shooting video ads is influenced by several factors. In particular, for video advertising, the price depends on the format, duration, complexity, cast, number of days of video production, etc.