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Creation of promotional videos
In an era of oversaturation of markets and high competition, it is important to attract the customer's attention and convince him as soon as possible that it is worth choosing your products or services. A short promo video lasting 30-60 seconds will help you with this task.
With a promo video you can:
- Demonstrate the product benefits. A promotional video is a great way to talk about the value of a service or the best features of a product. High-quality visuals will attract the viewer's attention, and using infographics will allow you to fit the key information for the user in just a few seconds. If shooting a promotional video fails to realize your plans, you can add computer graphics to the video. This tool unties hands and opens up additional opportunities for product presentation and creating a promo video.
- Show functionality. One of the key benefits is the ability to talk about the product features and their use. Creating a custom-made promotional video is relevant for demonstrating both complex-to-use products and quite simple ones, such as a posture correction belt and so on. So in this case while filming a promotional video, you can add instructions for use or recommendations from specialists in the short comments form.
- Demonstrate the kit. Buyers are interested to see what they get in the end. Despite the product description, visual contact with the product is still important, as it can have a decisive influence on the purchase decision.
The LANET PRODUCTION video production studio brings together professionals who can create a commercial video that will not only amaze with the quality of the video but will also convey to the buyer the importance and value of the service or product you offer. Ordering a promo video from us is guaranteed to get a high-quality result.
The benefits of promotional videos include:
- ability to choose format;
- no timing restrictions;
- possibility of placement on any platform;
- the ability to use videos for various purposes, from educational to advertising;
- unobtrusive promotion of a product or service.
Types of promo videos for marketplaces, websites, presentations, and social networks
Marketplaces offer a wide range of products, so it is especially significant to correctly present your product on the site and shoot promo video to interest the user. A promotional video will help to attract the attention of a potential buyer. In just a few seconds, you can talk about the main benefits and convey the value of your product. With its help, even in a highly competitive environment, you can stand out among companies offering similar products. LANET PRODUCTION specialists will create a video for Amazon, eBay, and other marketplaces, which will help you get an advantage and significantly increase sales.
Creating a promo video for websites involves analyzing the target audience and adapting content to most effectively attract and retain visitors. Such a video may contain graphics or animation that will help attract the attention of users and explain the benefits of a product or service. Effective videos can significantly increase your conversion rate.
Promotional videos for presentations are usually informative and short. They are used to illustrate complex concepts, projects, or strategies to make the information presented more accessible and understandable. This video also promotes effective communication with the audience through visuals and sounds. It allows you to make your presentation more interesting.
A promotional video for social networks usually lasts up to 1-2 minutes. The purpose of a video is to attract the attention of the audience, talk about a product, service, or brand, and stimulate interaction and engagement among users.
Stages of creating a promotional video in the LANET PRODUCTION studio
Shooting a turnkey promo video involves the following steps:
- Conducting a meeting with the client. During the discussion, the goals of the promotional video and its most effective visual style are determined. We also agree on the price of creating a promotional video.
- Concept development. This stage involves creating an idea, scenario, and script based on the client’s wishes.
- Shooting a promotional video. Several variants of the promotional product are created. We also invite client representatives to be present at the location on the day of shooting the promo video.
- Installation. At this stage, the installation of video and audio materials is carried out, in particular the addition of graphics and text.
- Video approval by the customer. At this stage, the client can make edits to the video.
- Post-production and finalization of the video. This stage helps make the promotional video colorful and fascinating for the viewer.
To order the creation of a promotional video, call or write to us.
Prices for creating promo videos
- film crew: production operator, assistant cameraman, sound director, make-up artist, stylist;
- 1 shooting shift (up to 8 hours);
- conducting an online casting;
- 1 actor;
- lanet.pro shooting pavilion or your location;
- Blackmagic Pocket 4K camera or equal level;
- sound and lighting equipment;
- video montage;
- color correction;
- video screensaver and titles;
- sound engineering.
- film crew: director, production operator, assistant cameraman, lighter, sound director, shooting administrator, make-up artist, stylist;
- 1 shooting shift (up to 8 hours);
- online casting for actors;
- from 2 actors;
- lanet.pro shooting pavilion or your location;
- Z-cam E2F6 camera or equal level;
- sound and lighting equipment;
- video montage;
- color correction;
- infographics;
- video screensaver and titles;
- sound engineering;
- bonus: photo backstage.
- analysis of your product and target audience;
- writing a director's script;
- film crew according to the requirements of the project;
- online and offline casting for actors;
- search and rent of a location;
- shooting on equipment of any level;
- video montage;
- color correction;
- infographics and motion design;
- sound engineering;
- bonus: photo and video backstage;
- additional work depending on the task.
Frequently Answered Questions
🎥 What is included in the service of filming a promo video?
The promo video shooting service includes product and target audience analysis; writing the script of a promo video; filming (film crew, actors, etc. are involved); post-processing (editing, color correction, infographics, narration and sound design); creation of additional versions of the promotional video (shorter versions, versions for stories, etc.).
🎬 Can I make changes to the video after shooting?
Changes may be made after the promo video has been shot, but this may affect the total cost and promo video production schedule. There are usually certain limits set for revisions as part of the initial agreement.
📷 Who makes promotional videos?
A classic film crew creates a promo video: director, cameraman, lighting engineer, sound engineer, actors, stylist, make-up artist, decorator, administrator, client representative, assistants.
ᐉ What are the deadlines for creating a promo video?
The full cycle of creating a promo video lasting up to 1 minute takes from 1 to 2 months: from getting to know the client's needs to rendering the finished promo product with additional formats.
⭐ How much does a promo video cost?
The price of creating commercial video depends on many factors and is discussed with each customer individually. The cost is affected by the length of the video, the number of participants, the location, the scale of post-production, etc.
